WHAT IS NCSA?
NCSA stands for Non-Commercial Sustaining Announcement Program. It’s an old FCC term indicating radio or television stations receive no revenue for the announcement. Instead, the revenues from an NCSA program help fund the Arkansas Broadcasters Association. Member dues—which are among the lowest in the nation—only provide about 5% of ABA’s operating revenue. Most of that is used for legislative advocacy because NCSA funds cannot be used for that purpose. Most other member services are funded by the NCSA program and ABA members’ enthusiastic support of the program.
HOW DOES NCSA WORK?
Government agencies and non-profit organizations that normally approach broadcasters for public service time request an NCSA Program. These organizations, which operate in the public interest, make a grant of funds to ABA. The ABA then requests broadcasters to run NCSA announcements voluntarily at no charge for the benefit of ABA and its programs. Announcements supplied by the NCSA sponsor are distributed by the ABA to participating stations. Stations run the announcements on an as available basis and send a monthly affidavit to ABA. Stations are requested to value the time provided based on their regular rates charged to advertisers buying the same time periods for cash. The association uses these figures to demonstrate to the NCSA sponsor the cash value of the spots delivered across the entire state by both radio and television participants.
The NCSA program provides a win-win result for ABA members whose association grows stronger and for the NCSA sponsor whose message is seen and heard statewide in all time periods and formats, reaching all demographic groups.
What we ask of our station members:
There is nothing more critical to the ABA’s existence than our Non-Commercial Sustaining Announcement program (NCSA). The program relies on members – both Arkansas radio and TV stations – to donate to the ABA a limited number of spots from their monthly ad inventory. With this bulk donated airtime, the ABA partners with government agencies and non- profit groups who have a PSA-like message to share (but wouldn’t otherwise have the dollars to buy full radio/TV schedules). These groups give the ABA large financial grants, and in return, we partner with you to run their public service messages in ROS schedules. Without a successful NCSA program, the ABA would likely cease to exist.
1) Air 50 spots/month or more on each owned station. If you have digital-only channels, those are welcomed! We just ask for airings across all day-parts.
2) Split inventory between all NCSA campaigns. Please give each campaign an equal amount of runs when you split up the inventory, except for Keep Arkansas Beautiful and UAMS. Please give UAMS 2/3 of the available inventory and Keep Arkansas Beautiful 1/3 of available inventory.
3) Send monthly reports so we can count your runs. We kindly ask for MONTHLY reports from each Arkansas broadcaster by the 10th day of each month so we can account for your previous month runs. We ask that each partner be invoiced separately. Our partners require the reports for their grant funding obligations.
In an effort to be courteous to your staff’s time and resources, the ABA offers multiple options for submitting your monthly affidavits:
– MAIL: 2024 Arkansas Valley Drive, Suite 403, Little Rock, AR 72212
– EMAIL: email@example.com
– FAX: 501.223.9798
– EDI Providers: We can pull traffic reports from almost any electronic invoicing system. Here are our ID #s:
- TVInvoices.com 9922925 or TV22925
- RadioInvoices.com 9915901 or RI15901
- Marketron.com 251266
- EMediaTrade.com/AdCore Local EMT13073
- Or, download our fillable affidavit here
Keep Arkansas Beautiful
The Keep Arkansas Beautiful Commission and Staff inspires and educates individuals to improve their communities by educating, preventing litter, promoting recycling and keeping Arkansas beautiful. We encourage everyone to accept responsibility for maintaining Arkansas’s scenic beauty, environmental health and quality of life. These efforts positively impact civic pride, livability and economic growth – creating communities where people want to work, live and play. The Keep Arkansas Beautiful Commission and Staff work with educators around the state to teach the children of Arkansas the importance of a clean, green and beautiful Arkansas. We strive to inspire and encourage children in Arkansas to do their part to help keep Arkansas beautiful.
Arkansas State Police
The mission of the Arkansas State Police is to protect human life and property in the State of Arkansas by providing the highest quality of law enforcement services to the citizens of Arkansas. Goals The Arkansas State Police will manage and use its resources with an emphasis on criminal activity and unsafe driving practices that pose the greatest threat to the citizens of Arkansas. The Arkansas State Police will develop partnerships with other law enforcement agencies for the purpose of preventing and solving crimes, improving the safety of Arkansas highways and providing other services to the citizens of Arkansas. The Arkansas State Police will maintain the confidence and respect of the public by carrying out its mission and goals with integrity and professionalism.
Arkansas State Parks
Arkansas State Parks enhance the quality of life through exceptional outdoor experiences, connections to Arkansas heritage, and sound resource management. Your state parks are incredibly diverse with beautiful wetlands, rocky mountains, clear streams and lakes, and quiet hollows. Your parks have no entry fees, beautiful overnight facilities including grand lodges, cozy cabins, and a wide variety of campsites, historic battlefields, museums, and interpretive/visitor centers. Your state parks are home to a wide array of flora and fauna, much of it visible from iconic hiking, kayaking, and cycling trails. The well-trained staff of these 52 state parks is here for you.
CareLink, the Area Agency on Aging for Central Arkansas, is a nonprofit agency providing resources for older people and their families. We need your support to serve the growing population of older people in Faulkner, Lonoke, Monroe, Prairie, Pulaski, and Saline Counties. To earn that support, we want to help you get to know our organization.
Methodist Family Health
Methodist Family Health manages the Methodist Children’s Home, Methodist Behavioral Hospital, Methodist Counseling Clinics and Arkansas CARES (Center for Addictions Research, Education and Services). Methodist Family Health also offers levels of care ranging from the most restrictive service level (acute psychiatric hospital care) to the least restrictive service level (outpatient counseling) as well as all intermediate residential levels of care.
Continuity of care is provided through use of the proven Teaching-Family Model. The goal of this model is for the Methodist Family Health client to become proficient in social and independent living skills so she or he can reunite with family or move to the least restrictive residential treatment setting appropriate for her or him, such as a therapeutic foster home, or re-enter the community as an adult.
UAMS – University of Arkansas for Medical Sciences
The University of Arkansas for Medical Sciences (UAMS) in Little Rock is the only health sciences university in the state of Arkansas. We are the state’s largest public employer with more than 10,000 employees in 73 of Arkansas’ 75 counties. UAMS and its clinical affiliates, Arkansas Children’s Hospital and the VA Medical Center, are an economic engine for the state with an annual economic impact of $3.92 billion. UAMS offers 73 baccalaureate, master’s, doctoral, professional and specialist degree programs and certificates through our Colleges of Medicine, Nursing, Pharmacy, Health Professions, Public Health and graduate school. Students attend classes at the UAMS main campus in Little Rock and our regional campus in northwest Arkansas.
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2024 Arkansas Valley Drive, Suite 403
Little Rock, Arkansas 72212
© 2022 Arkansas Broadcasters Association.